The next step is checking who are our competitors and how competitive they are in the SERPs.

The goal here is to find out which relevant keywords they are weak at and target those keywords.

My weapon of choice here is SEMRush.

This is a screenshot of some of the keywords that 1 of our competitor is ranking for.

After that, we’ll export all the keywords they are ranking for and drop them into Rank Tracker from SEO Power Suite. Find the keywords with the easiest difficulty yet with a reasonable amount of searches.